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Why Businesses In The Arab World Are Measuring Creativity All Wrong
Art and creativity have always been subjective. What some may conceive a masterpiece, others may perceive as child’s play. It is not a cliché—beauty is literally in the eye of the beholder. It is this subjectivity that makes it so hard to put a price tag on creativity. Running my video production company in the UAE…
When It’s Video, Personalization Always Works
The media industry loves its buzzwords, and ‘programmatic’ is one buzzing all over the place. But what does it mean and why should you care? It means no more compromises. It means receiving content that is specifically targeted and produced just for you. However, for every one person that may think that it sounds great, I…
Here Are The 5 Biggest Video Takeaways From 2016
The new year is always a time of finding a new direction, usually after having reviewed whether or not a company met their KPIs the previous year. As you look back over 2016 and think through whether you did everything you could with your marketing efforts, please consider the list below of the top 5 video takeaways that…
When It Comes To Video In 2017, You Need To Get Your Frame Right
We are an impatient people, and it does not get any more impatient than the Middle East. Everyone wants everything yesterday. When it comes to video content, this impatience has gotten exacerbated. It used to be acceptable to film your event and edit your highlights video to share a day or so later. But producers were then…
Why You Should Be Loyal To Your Video Producer
What does any brand want from a strong marketing strategy? They want their audience to understand their brand, to connect with who they are, and ultimately they want those viewers to resonate with those messages so much that they convert to customers. The best tool any marketing strategy has in 2017 to help with that…
