What does any brand want from a strong marketing strategy? They want their audience to understand their brand, to connect with who they are, and ultimately they want those viewers to resonate..

We are an impatient people, and it does not get any more impatient than the Middle East. Everyone wants everything yesterday. When it comes to video content, this impatience has gotten exacerbated. It used..

The new year is always a time of finding a new direction, usually after having reviewed whether or not a company met their KPIs the previous year. As you look back over 2016 and think..

The media industry loves its buzzwords, and ‘programmatic’ is one buzzing all over the place. But what does it mean and why should you care? It means no more compromises. It means receiving..

Art and creativity have always been subjective. What some may conceive a masterpiece, others may perceive as child’s play. It is not a cliché—beauty is literally in the eye of the beholder..