United Bank Limited
TV Commercial

About the project

Transferring money back home is part of everyday life for many.  United Bank Limited wanted to position themselves as the Bank of choice for easy money transfer. We created a concept where the customer imagines how the money will be used, creating an emotional attachment to the transaction.

Transferring money back home is part of everyday life for many.  United Bank Limited wanted to position themselves as the Bank of choice for easy money transfer. We created a concept where the customer imagines how the money will be used, creating an emotional attachment to the transaction.