About the project
Despite UAE Exchange being a strong prominent brand, this is the first attempt the brand has made to communicate with the Arab audience. The simple concept utilizes a well known Arab song to resonate with Arab customers and having the UAE Exchange assistant remind and continue the song for the customer is a subtle way to show that the brand speaks your language.
Despite UAE Exchange being a strong prominent brand, this is the first attempt the brand has made to communicate with the Arab audience. The simple concept utilizes a well known Arab song to resonate with Arab customers and having the UAE Exchange assistant remind and continue the song for the customer is a subtle way to show that the brand speaks your language.
