UAE Exchange
TV Commercial

About the project

Despite UAE Exchange being a strong prominent brand, this is the first attempt the brand has made to communicate with the Arab audience.  The simple concept utilizes a well known Arab song to resonate with Arab customers and having the UAE Exchange assistant remind and continue the song for the customer is a subtle way to show that the brand speaks your language.

Despite UAE Exchange being a strong prominent brand, this is the first attempt the brand has made to communicate with the Arab audience.  The simple concept utilizes a well known Arab song to resonate with Arab customers and having the UAE Exchange assistant remind and continue the song for the customer is a subtle way to show that the brand speaks your language.
Client

UAE Exchange


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Awards & Achievement

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