About the project
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Souq Al Haraj is a new second hand car market owned by Sharjah Government that wanted to communicate that they have a range of cars for all the family. Through this TVC we see a cross section of a family each driving a different model and ultimately coming together in Souq Al Haraj to give their grandfather a car as a gift. The TVC captures the family atmosphere and was shown in cinema screens ahead of the blockbuster movie The Fast and The Furious.