About the project
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Dubai Airport Freezone Authority (DAFZA) is in an increasingly competitive space with companies having more and more options to set up their businesses. Having said that, DAFZA have successfully attracted the number one and/or the number two businesses in each industry and are keen to keep growing attracting more foreign companies into the freezone. One of the key USPs they have is that they save businesses time. We took this one USP and developed a concept on the importance of time and how it’s measured. The importance of time to a business owner and how every second and minute counts. Using this premise, we were able to showcase the various ways and services in which DAFZA can save you time. As this film is primarily being used as a sales tool at international exhibitions we also give potential customers a visual tour of the premises to help them understand the services and visualize them more. Given that this film is being used internationally we have since made a Japanese version of the video as well as an Arabic version. The film went on to win a Finalist Award in the ‘Direction’ category at the 2015 New York Festivals International Television and Film Awards.